Why booksellers do what they do.

"Corporate homogeny is everywhere and independent bookstores offer a reprieve. Having someone guide you through new titles, ask you about your bedtime reading habits, show an interest in who you are, and welcome you into a circle of fellow book enthusiasts all while not pressuring you to actually buy anything is hard to find."

-from an article on San Francisco's Borderlands Books' attempt to stay afloat via sponsorships.